I only go there for the cinema. Not too many shops though so it is not the best place if you go for diversity in shopping.
I can't say there's anything particularly special about this shopping centre, other than its (huge) side. However, there is a wide variety of shops so if you like spending an entire day shopping (or if it's raining during your trip), this is a good place to go.
I lived in Bucharest and I was curios to see what's new. I am a litle bit confused seeing that the mall is called "Bucaresti". I saw on the picture/building "Bucuresti Mall". On what grounds was named "Bucaresti"? Just curios... I actualy visited the shops in the mall a few years ago, and I realy liked it, it's first class, expensive though.