Part of the Austrian hypermarket chain, Billa is one of the newest chains in the city. Opening its first store in 2000, the Billa chain now has five in Sofia. In convenient locations with a rich assortment of high quality goods, Billa is a preferred choice of Sofians.
JD from South Africa Reply
As a foreigner in Bulgaria i am quite pleased with the selection of goods on offer at the local Billa store in Plovdiv it may not be as wide a selection as to what i am used to but big enough to supply me with everything i may need. Granted very little English is spoken but i am comfortable enough to buy hot meals and other groceries there without the need of a local to help me out. It would certainly help if they do employ more staff with a better command of the English language.
Nick from France Reply
Staff doesn't speak English. Rejected my two Premier Visas, my Gold American Express, and my Euros cash. ATM in store was out of service so couldn't get Leva cash. This store is a disaster, and the cashier was of no help at all.
Stuart from Bulgaria Reply
Compared to supermarkets in the UK, France, Germany etc, Billa (in Bulgaria at least) is poor..Poor quality meat, average selection, overpriced considering its Bulgaria one of the poorest countries in europe and the staff service isn't great either...
Edouard from Chile Reply
Good selection of world foods, too.